Maximizing online visibility by covering every digital touchpoint
A successful Drive to Store story for Dan John thanks to RetailTune AI, a company specialized in Local Digital Marketing strategies for retailers.
About a year after the start of the partnership, the numbers from Dan John — an Italian menswear brand with over 100 single-brand stores — reflect the commitment and work carried out together with RetailTune AI.
Maximizing the brand's online visibility by covering every digital touchpoint users typically interact with: this was the goal Dan John and RetailTune AI set out to achieve. Store Locator, Google Business Profile, Facebook Locations and Apple Maps: all touchpoints managed centrally and consistently directly from the RetailTune AI platform.
Centralized data distribution provides users with real-time, up-to-date and complete information, encouraging in-store traffic: not just hours, addresses and phone numbers, but also dedicated services and events.
The results achieved with RetailTune AI
Twelve months into the partnership with RetailTune AI, comparing January–February 2020 with the same period in 2019 shows significant growth in Google Business Profile performance. Discovery searches increase by +512%, listing views register +187% from Google Search and +744% from Google Maps, while user interactions grow markedly, with +135% clicks on the phone number and +240% requests for directions. These results are the outcome of ongoing work managing and optimizing store listings.
Store Locator performance also grows significantly: it was designed with local SEO pages dedicated to each store, complete with hours, services, reviews, images, contacts and calls to action to encourage in-store visits. Over the same period, page views increase by +191%, while direct visits grow by +770%, confirming the role of the Store Locator as a strategic tool for guiding customers from digital to the store.
