D.I.MAR chooses RetailTune AI's Local Digital Marketing services for Sapore di Mare
Since July 2019, D.I.MAR — present across Italy with around 100 stores under the Sapore di Mare brand — has relied on the Local Digital Marketing services offered by RetailTune AI.
Sapore di Mare is the leading specialist brand in the frozen seafood products sector. Its success has been built over the years on the certified high quality of its products, the exclusive assortments in its stores, and an innovative format based on bulk sales and a strong service component.
The resulting loyalty of thousands of customers, also driven by purpose-built loyalty programs, highlighted the need to bring in more digital tools to boost performance from a drive-to-store perspective. This is where RetailTune AI's work came in: reviewing and fully organizing the Google My Business listings for every physical store to ensure unified, consistent information management; creating a Store Locator optimized for local SEO and establishing Facebook location pages — these were the main goals achieved in a short time through the collaboration between the two companies.
The results achieved with RetailTune AI
Consistent work delivered significant results in a short time — six months from the start of the project. Comparing the July–December period across 2018 and 2019, data from Google Business Profile shows first of all a 75% increase in direct brand searches by users and a doubling of discovery searches (+108%). The brand also recorded a +85% increase in calls to its stores.
This underlines the effectiveness of prompt, ongoing management of Google Business Profile listings, which made it easier and clearer for potential buyers to access store information. There was also a 20% increase in clicks on the "Get Directions" button on Google Business Profile listings — an action closely linked to increased in-store traffic.
These listings are in fact very often the last touchpoint consulted before making a purchase, bypassing even the company website.
What's more, total views of Google Business Profile listings grew by 81%.
As for traffic to the Store Locator, total page views grew by 170% and direct visits grew by 304%. The Store Locator in fact ranks highly in search results, positioned right after the company website's homepage.