Sky relied on the platform to build a solid drive to store and local digital marketing strategy
Sky Italia chose RetailTune AI to strengthen and coordinate the online presence of its stores nationwide.
Sky Italia, a media & entertainment company founded in 2003, is part of the Sky group, one of the leading entertainment companies in Europe. The group is controlled by Comcast Corporation, an international media & technology company. Customer assistance and care have always been among the Group's priorities, to best meet customer needs and increase loyalty.
From this standpoint, physical locations offering assistance and services are strategic, because that's where customers find expertise, professionalism and support. It's no coincidence that, already since 2018, Sky has relied on the RetailTune AI platform with the goal of strengthening and coordinating the online presence of its stores and building a solid drive to store and local digital marketing strategy. With the RetailTune AI platform, the project started with the online management of more than 200 Sky Service centers, assistance centers run by local entrepreneurs with a Sky corner. The RetailTune AI platform was later extended to the entire Sky single-brand network and to the RetailTune AI B2B App for managing opening hours across all touchpoints.
The results achieved with RetailTune AI
Every digital touchpoint of the store was made consistent and coordinated, always giving customers accurate information and directing them to the physical store. Google Business Profile listings played a significant role in this process: while still leaving room for individual entrepreneurs' initiatives, the focus was on brand recognizability, harmonizing partnerships and online presence.
The results of the project are strong: in the last 4 months, Google Business Profile listings recorded over 13 million views and more than 250,000 actions carried out by users on the listings (website visits, direction requests, phone calls). Since September, there's also something new: the platform has been extended to the more than 250 Shop in Shop and Hub Sky locations found in major shopping malls and consumer electronics chains.
What results has Sky Italia achieved?
In the last 4 months, Google Business Profile listings recorded over 13 million views and more than 250,000 actions carried out by users. Since September the platform has been extended to the more than 250 Shop in Shop and Hub Sky locations.
"We are proud to have the opportunity to deepen our collaboration with Sky, one of the leading brands in Europe in its sector. A varied, widespread network that offers customers an important service. Through RetailTune AI, the goal was to strengthen the consumer's phygital experience by offering accurate information, listening and assistance already online."
"We're operating in a context where local searches have grown by 300% over the last two years, and Google rewards those who are able to provide detailed information. It goes without saying that managing Google's organic results — and above all the Google Business Profile listing — is essential. That's where information to the customer really plays out. Sky, with great foresight, believed in and invested in this, and we can only be grateful to them," says Claudio Agazzi, CEO and Founder of RetailTune AI.
