The voice of the brands
The Store Locator is much more than a geolocation tool. Thanks to the development of the Concierge pages, it's a genuine strategic asset that helps strengthen the brand's digital presence and makes access to our products more immediate. It lets us reach users who are already showing real interest in our 100% Buffalo dairy products and guide them naturally to the nearest store. In 2025 alone, thanks to the RetailTune AI platform, we estimated around 21,000 visits to our stores after people had searched for information online. This creates a direct link between online search and the purchase experience, increasing brand visibility and bringing consumers and products together.
We know how strategic it is to give stores the right online visibility and the right level of information to generate informed, aware traffic: our customers can now not only find their nearest store, but also see a range of store-related information, such as opening hours, phone number, services offered, available collections, active promotions and reviews left by customers on Google. All store information is now managed centrally and consistently across the Store Locator, Google Business Profiles and Facebook Locations alike. This rollout is just the first step of a roadmap that genuinely aims to close the gap between our customers and our stores in a true omnichannel approach.
With the help of the RetailTune AI platform we've built a unique ecosystem, optimizing users' omnichannel interaction with all of our banners' touchpoints, right down to the individual store. Through consumer geolocation and local SEO activity, we've improved our visibility on search engines, pursuing a Drive to Store goal of attracting more traffic, raising awareness and making sure our stores are easily found by people nearby.
For Calligaris, our stores are the main place to experience the brand. Adopting advanced digital tools to improve store visibility is crucial for attracting customers and improving their purchase journey, especially at the consideration stage. This omnichannel strategy not only increases Drive to Store, it also lets us offer a better service to the end customer, making the transition from online search to the store visit, and finally to the product experience, smoother.
More testimonials
The Store Locator is much more than a geolocation tool. Thanks to the development of the Concierge pages, it's a genuine strategic asset that helps strengthen the brand's digital presence and makes access to our products more immediate. It lets us reach users who are already showing real interest in our 100% Buffalo dairy products and guide them naturally to the nearest store. In 2025 alone, thanks to the RetailTune AI platform, we estimated around 21,000 visits to our stores after people had searched for information online. This creates a direct link between online search and the purchase experience, increasing brand visibility and bringing consumers and products together.
We know how strategic it is to give stores the right online visibility and the right level of information to generate informed, aware traffic: our customers can now not only find their nearest store, but also see a range of store-related information, such as opening hours, phone number, services offered, available collections, active promotions and reviews left by customers on Google. All store information is now managed centrally and consistently across the Store Locator, Google Business Profiles and Facebook Locations alike. This rollout is just the first step of a roadmap that genuinely aims to close the gap between our customers and our stores in a true omnichannel approach.
With the help of the RetailTune AI platform we've built a unique ecosystem, optimizing users' omnichannel interaction with all of our banners' touchpoints, right down to the individual store. Through consumer geolocation and local SEO activity, we've improved our visibility on search engines, pursuing a Drive to Store goal of attracting more traffic, raising awareness and making sure our stores are easily found by people nearby.
For Calligaris, our stores are the main place to experience the brand. Adopting advanced digital tools to improve store visibility is crucial for attracting customers and improving their purchase journey, especially at the consideration stage. This omnichannel strategy not only increases Drive to Store, it also lets us offer a better service to the end customer, making the transition from online search to the store visit, and finally to the product experience, smoother.
Our goal remains putting our customers first and reaching them wherever they are; our partnership with RetailTune AI lets us offer personalized services regardless of the touchpoint, always in the true spirit of Pinko.
Online searches influence 90% of in-store purchases: Google Business Profile is an essential asset. Managing our information and reviews is delivering excellent results and contributing to Drive to Store.
RetailTune AI and GORE-TEX enabled us to adopt an omnichannel approach. The numbers speak for themselves: over 4,000 calls to our 12 stores in the first 10 days and over 5,000 requests for directions.
We rolled out a local digital marketing strategy telling people where to buy our garments. We geolocate the user on the product page, showing the information for the nearest store.
Creating Google Business Profile listings highlighted the areas with the highest demand for the service. Over 90% of user searches contain unbranded keywords.
Local digital marketing is now a must in retail. Our partnership with RetailTune AI lets us provide quality information, accurate and updated in near real time.
With e-commerce-related services growing 35% year over year, it's become strategic to reach the end user faster, making all store information available.