Coin also chooses RetailTune for the online reputation management of its stores

ENGAGE

Since 2021, Coin has chosen to rely on the Drive to Store and Local Digital Marketing services offered by the RetailTune platform. Coin is one of the most important Italian department stores, dedicated to the clothing, beauty, and home decor sectors; a reference point for all consumers seeking an engaging shopping experience combined with a wide selection of high-quality brands.

Thanks to the RetailTune platform, the data for more than 110 stores is constantly standardized and updated across all the digital touchpoints most consulted by customers, first among them Google Business Profile, the landing point for 25% of users who carry out local searches.

The collaboration with RetailTune has allowed Coin to enrich its listings with opening hours and phone numbers, photographs, and services available in store, with the goal of best meeting consumer requests.

Also with a focus on customer care, the RetailTune B2B App was rolled out to all Coin stores, an easy-to-use tool that lets each store update its opening hours and enter special hours directly from a smartphone.

Careful management of the Google Business Profile listings led to a 267% increase in views in the first months of 2023 compared to 2022, according to the statement, along with a +21% increase in requests for directions.

These results led Coin to deepen its collaboration with RetailTune, relying on its customer care service to manage reviews and Google Q&A.

E-reputation, meaning a brand’s online reputation, is an element that holds increasing strategic importance for companies and is strongly linked to effective review management. A recent BrightLocal study states that 98% of consumers read reviews left by customers, and 89% are more inclined to buy from a brand that responds to all its reviews. An unanswered negative review can indeed damage a brand’s image and drive away potential customers.

RetailTune handles this aspect directly from the dedicated panel on the platform, providing timely responses to all reviews for every single store, whether positive or negative, to improve the brand’s online reputation and its search engine ranking.

All of this is also made possible thanks to RetailTune’s new Review Assistant, a tool based on artificial intelligence that suggests tailored responses for every review left by users.

“We are pleased to expand our collaboration with Coin,” says Claudio Agazzi, CEO & Founder of RetailTune. “After investing in Google Business Profile management, results were not long in coming. That’s precisely why the well-known department store decided to renew its trust in the RetailTune platform for drive to store and local digital marketing, and to rely on our team for managing reviews at more than 110 stores.”