How to Help Retailers in This Time of Uncertainty

Drive to Store communication has undergone major changes over the past two months. In the era of global lockdown, retailers have had to adapt to this change by adopting various measures to stay in touch with consumers and, above all, to keep them informed.

“We never imagined we would be helping our clients through the RetailTune platform in such a difficult moment, but at the same time we're glad to be able to contribute to managing communication that is as difficult and fragmented as it is today,” says Claudio Agazzi, Founder of RetailTune.

The platform, which manages store data across different countries or individual regions with essential, targeted calls to action, has never been more essential than it is now. The constantly changing opening hours and ways of accessing products and services demand great flexibility and truly short reaction times; add to that the future (very near) need to schedule appointments and visits in general, or open up new ways for customers to shop. To manage all of this, the platform and the RetailTune team are fundamental allies.

We have gone through two phases of communication: the first, the immediate closure of stores, with the resulting communication across the various touchpoints about changes in opening hours; the second, that of continuity, where we systematically updated hours, introduced new services and added messaging to reassure consumers for the stores that remained open (supermarkets and grocery stores in general) — and now we are entering the third phase, that of reopening.

And this is the most crucial one, where we cannot afford to be caught unprepared. RetailTune has the advantage of drawing on the great work done over the past few years with the clients who have chosen us for drive to store.

One of the most important developments at RetailTune is drive to store not only for directly-operated networks but also for multi-brand clients.

It is ready and will make its debut precisely at the time of the reopening program, with two international brands. The advantage is being able to plan local attack strategies right now, with extremely targeted communications, promotions, and appointments — all scheduled calls to action that will be communicated simply as soon as the authorities give the green light.

“We have a strong ability to know when a customer is near a store, and this ability allows us to communicate with extreme precision. On that note – Agazzi continues – we have already sent out a summary document with the best practices currently available for local and time-based communication in line with the needs of businesses and regulations.”

For any information info@retaitune.com