How to Create a Successful Drive-to-Store Strategy

What is Drive-to-Store?

It’s now well known that the first point of contact between a company and its customer is the website, but how do you turn an online visit into an offline presence?

RetailTune improves the user’s browsing experience by creating connection points between the site and the store, both within the product page and on the store locator. Becoming a vehicle for drive-to-store.

Specifically, drive to store refers to that set of marketing actions that lead to an increase in visits and sales in physical stores. Managing the online touchpoints between the brand and the future customer becomes essential.

How do we achieve success in drive to store?

The product page

The product page truly becomes a driver, because it lets the user view, in real time, the nearest store and the availability of the selected product. And not only that: all those calls to action (in-store promotions, services offered, events…) that push them to choose your store can also be included.

The store locator

A well-organized, up-to-date store locator also ensures a touchpoint between online and offline, offering up-to-date data and hours for each store, along with the same calls to action that prompt the user to visit your stores because there’s a reward, a convenience, a service, an event.

Google My Business

But not all users will come into contact with your store through the website. Many will search for it on Google or Google Maps: properly managing your Google My Business listings, complete with opening hours, phone number and directions, along with targeted promotions on each store listing, will help lead the user to choose your store over a competitor’s.

Facebook Local

Many other users will look for you on Facebook; this is where Facebook Local Pages become important for engaging with your users, letting them have all the information they need to visit your store right at hand, without ever having to leave their favorite social platform.

Other platforms

The harmonious management of all these touchpoints is ensured by RetailTune, which has recently added important new touchpoints to make the user experience ever more complete and valuable: Apple Maps, for all the Apple fans who never leave the apple behind; Waze, for social networking on the road; Navmii, to be guided as well as possible to your destination. And then Uber, because a shopping detour is always just around the corner, Bing Maps and Here: because being present on every map means never becoming invisible. And then again Foursquare (the social check-in par excellence) and Tom Tom. These are all the RetailTune touchpoints, with Yelp and Tripadvisor arriving in December too.

RetailTune

Want to know how to best develop each Touchpoint in detail and boost drive-to-store for your store network?

Follow us, because in the coming days you’ll receive some in-depth tips.

Over 1,400 stores in Italy have already chosen us: Sky, Pinko, Gaudi, Scarpe e Scarpe, Sika Italia, Gruppo Gabrielli, Cesare Ragazzi Laboratories.

Claudio Agazzi, Founder & MD at RetailTune.ai