Gruppo Bluvacanze chooses RetailTune to manage its Google Business Profile listings
Gruppo Bluvacanze, a wholly owned subsidiary of MSC Cruises, has chosen the RetailTune platform for the unified and coordinated management of the 300 affiliated stores it has across Italy. With a customer-centric approach, physical travel agencies – which offer round-the-clock assistance to travelers – are at the heart of the strategy, because that's where customers find expertise and professionalism.
This is precisely why the Group decided to rely on the RetailTune platform, with the goal of coordinating the online presence of its stores and developing a solid Drive to Store and Local Digital Marketing strategy.
The starting point is the online management of the 300 Bluvacanze and Vivere&Viaggiare agencies, aimed at making all digital touchpoints consistent and coordinated, capable of providing customers with correct information even before they step into the agency.
Google Business Profile listings play a key role: they are the digital touchpoint most viewed and consulted by users before visiting a store, and not only that – it's also where customers express their satisfaction with the service they received, even after visiting the store. It goes without saying that properly managing this touchpoint is more essential than ever.
With RetailTune's support, Bluvacanze will be able to rely on the centralized, real-time distribution of consistent and up-to-date store information across all the digital touchpoints of the local customer journey: starting with Google Business Profile. Addresses, hours, ongoing events, available services, campaigns and Drive to Store calls-to-action will appear uniform across every channel.
The platform also offers a major advantage to each individual agency: adopting easy-to-use technology to optimize its own Google Business Profile listing increases the physical location's visibility while also providing a great service to customers.
Furthermore, thanks to the platform, Bluvacanze will be able to monitor in real time and stay constantly updated on the status of reviews and Q&As that users are increasingly used to leaving on Google Business Profile listings, affecting brand reputation. It will also be able to monitor and evaluate the performance of individual stores by consulting the section of the RetailTune platform dedicated to store reputation rankings.
“We are proud that Bluvacanze has chosen our platform,” says Claudio Agazzi, CEO and Founder of RetailTune. “Through RetailTune, we want to strengthen the consumer's phygital experience by offering accurate information, listening and assistance already online. We operate in a landscape where local searches have grown by 300% in recent years, and Google rewards those who are able to provide detailed information. That's why staying on top of Google's organic results, and especially of the Google Business Profile listing, is essential – because that's where consumers get their information”.
“The decision to adopt the RetailTune platform reflects our commitment to placing the customer at the center of our strategies, offering consistent and up-to-date information at every stage of the decision-making process. We are convinced that the unified management of Google Business Profile listings is essential to ensure an effective online presence and to welcome customers with professionalism and expertise. This collaboration will not only allow us to better coordinate our Drive to Store activities, but will also let us improve the visibility of our stores and closely monitor customer satisfaction through reviews. I am confident that this partnership will bring excellent results for Bluvacanze, further strengthening our reputation in the Italian tourism sector,” notes Sara Limentani, Digital & Consumer Manager of Gruppo Bluvacanze.