The power of complete profiles on Google Business Profile to increase visibility

Google recently shared some important statistics about Google Business Profile listings and local search, emphasizing how important it is for consumers to have rich, complete profile information so they can be fully informed about your business and find what they're looking for.

Specifically:
businesses with photos get 42% more requests for directions.
Businesses with complete profiles get 7 times more clicks.
96% of customers are more likely to visit a business that shows its opening hours.
Searches for businesses that are “open now near me” increased 8-fold between 2021 and 2022 (perhaps one of the reasons Google recently increased the weight of opening hours as a ranking factor).
77% of consumers believe they can book an appointment with a business online.
83% of consumers expect to be able to contact a business online.

Another interesting point concerns the depth of the information provided: today, local search is much more granular than in the past, and highly specific searches like “dog-friendly restaurants” are supported by attributes in the business profile. Make sure, then, to also fill in the predefined services on the Google Business Profile listing, in addition to adding custom services, which have value for the listing's visibility for specific searches.

RetailTune lets you accurately manage all the information on your Google Business Profile listing, helping increase your listing's online visibility! Custom services added on Google Business Profile have an impact on local rankings.
It has already been established that predefined services, provided by Google and enabled by users, help businesses rank better for the same queries.
But are custom services important? Yes, they are, even though they have less of an impact than predefined ones, but they can still help.