Geolocation is disrupting Retail 4.0, a new revolution for brands

User and behavior tracking technologies boost not only retail sector sales but also the level of service offered to end users.

It is now well established that the physical world and the digital world feed off each other, not least because the ongoing technological revolution is accelerating and facilitating this exchange. According to Google Think, over 40% of people who view a product on a website will go on to make the purchase.

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