Artificial intelligence opens new frontiers in Drive to Store

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The latest developments in artificial intelligence are opening up important new possibilities across many areas of marketing, not least drive-to-store.

RetailTune, a technology company specializing in local digital marketing and drive-to-store, knows this well: it has recently launched, on its platform designed to manage the online presence of retail, wholesale, and franchise stores, an innovative advisory tool that, leveraging artificial intelligence itself, suggests tailored responses for every review left by users. An easy-to-use tool that lets companies save time on review management.

But applying AI to reviews is just one of RetailTune’s innovations; the company continues to innovate in local SEO as well, offering stores consulting and tools to improve their online visibility.

Claudio Agazzi, CEO of RetailTune, tells us about the latest developments in the company’s offering, in a sector — drive-to-store — where the blending of online and physical is becoming ever tighter, and where the right digital strategy can genuinely boost sales at physical stores.

Click below to watch the full interview!