Local SEO: Who Talks About It and Who Does It

The acronym SEO is now part of everyday slang, not just tech-savvy jargon. Its importance is well known, and so is that of LOCAL SEO. But moving from words to action isn’t so simple.

First of all, LOCAL means Mobile: most mobile searches are aimed at a purchase, offering huge conversion potential for local businesses. Letting a potential customer find you at the very moment they search becomes strategic and a source of absolute advantage.

What are the tools for Local SEO?

STORE LOCATOR

A store locator designed mobile-first, with dedicated landing pages optimized for search engines.

Having opening hours, addresses, contact details, dedicated last-minute offers, events and exclusive services is of primary importance for being found online by your potential customers and driving them into your store

GOOGLE MY BUSINESS

Store presence on Google My Business with listings that are complete, curated, up to date and dedicated to each store. A thorough store description containing strategic keywords is essential for local ranking.

FACEBOOK LOCATION

Store presence on Facebook Location Pages; here too, complete data for each store will help users find you and choose you.

But what matters most is giving a consistent idea of the brand, with a uniform, up-to-date and coherent online presence. Correct data management, while the cornerstone of any local strategy, isn’t enough on its own: continuously working on semantics (with the appropriate differences between desktop and mobile), and on evergreen meta titles and descriptions with an increasingly local focus, is necessary and irreplaceable.

CASE STUDY Pinko

We, with RetailTune have worked seriously on all of this and achieved surprising results.

Let’s look at the success story of PINKO:

searching for PINKO MILAN on Google, we find that the first page is almost entirely dominated by the brand with relevant results:

• the Google 3-Pack with the three stores in Milan,

• the corporate website,
• the 7 dedicated landing pages for the stores in Milan.

This way, we leave very little room for competitors, resellers or anyone else.

Claudio Agazzi, Founder & MD at RetailTune.ai