New Challenge for the Retail Sector: How to Leverage the Potential of Multi-Brand Stores

ENGAGE.IT

The new frontier of the company led by Claudio Agazzi puts multi-brand stores in the spotlight. Among the first to use the new technology, Gaudì

RetailTune, the company led by Claudio Agazzi, active in Local Digital Marketing, is becoming increasingly strategic for brands, which need a communication link and a consistent, up-to-date flow of information for their customers, across single-brand stores, e-commerce and multi-brand stores.

With an increasingly omnichannel approach, the goal is to make multi-brand stores increasingly visible on the corporate website, making them an integral part of the consumer's purchase experience, thereby providing an immediate tool for dialogue and promotion with the customer.

The first to believe in it was Stefano Bonacini, President of Gaudì Trade S.p.A., who immediately grasped its potential and integrated the solution for the Gaudì brand.

"Our end customer buys everywhere, online, in single-brand stores and in multi-brand stores; offering them complete information across all channels is a duty as much as an opportunity. Our distribution is predominantly wholesale and, in this sense, multi-brand stores are a strategic player for us. Together with RetailTune we designed an ad hoc plan that involves and enhances them within an omnichannel approach"

Stefano Bonacini, President of Gaudì

More and more retailers feel the need to offer users a full 360° omnichannel experience, but few know how to implement it concretely and how to leverage all the tools available.

One of these is the brand's website, through which users interested in the products and the brand pass every year. Potential customers who might complete a purchase online, in a single-brand store or a multi-brand store.

And this is where innovation combined with local communication can make the difference, allowing, on one hand, not to lose users interested in the brand, and on the other, to increase the wholesaler's visibility and, as a result, purchases.

"We started from studying user needs, which today more than ever are constantly evolving and changing, and we focused on how to interact with the user at the decisive moment of their purchase journey.

The result was the creation of a smart widget, but we didn't stop there — we'll be giving multi-brand stores greater attention in the future, going on to provide users not only with drive-to-store information such as hours, address and contacts, but also with a range of services dedicated to customer care and support. Among these, already active, are the Booking service and the ability to sell products through messaging apps such as WhatsApp."

Claudio Agazzi, CEO of RetailTune