New update coming to Instagram Maps

Mark Zuckerberg has announced a new version of Instagram Maps, making it even simpler and more immediate to discover the most popular local businesses.

Users can now virtually explore the area they’re in by moving around the map, search directly for business names, filter by specific categories such as restaurants, bars, or beauty salons, and share locations via direct messages.

Instagram is therefore becoming an increasingly important touchpoint for Local Digital Marketing. Local searches are becoming increasingly social, and tend to favor more and more immersive content, based more on images than on information.

This new feature proves interesting for businesses, particularly for attracting younger audiences; recent data tells us that almost 40% of users between 18 and 24 discover new businesses through Instagram and TikTok.

RetailTune helps companies improve their online visibility on major social networks such as Facebook and Instagram too, increasing their local awareness and boosting their chances of being discovered.