Think global, but act local…and get relevant results! Our success stories prove it!

Let’s start with some Google data:

• 5.5 billion: the number of searches performed on Google every day
• 46% of these are local
• 86% of users search for a business’s location on Google Maps

At this point you might be wondering whether your stores are present on these touchpoints or not…

And starting from a basic premise: companies are not able to properly manage their online presence – in other words, they fail to keep up with updates to their own local listings. Many local listings also end up duplicated; a study by LSA found that large companies can have around 3,500 duplicate local listings, while major brands can have as many as 100,000.

Are you doing this?

Up-to-date, consistent local listings are the first step toward a drive-to-store strategy. But that alone isn’t enough. You need to oversee the entire customer journey: website, Google, Facebook, GPS navigation apps, directories…

Constant oversight of touchpoints, together with data consistency and accuracy, combined with local digital marketing expertise, can help your company reach major milestones.

Case Study

Our client PINKO implemented our technology

7 months after implementation

1. It has been able to secure the Google results page for brand+city searches.

E.g. pinko+roma dominates the top 5 results on the first page

2. Six months after implementing the store locator with RetailTune’s technology, direct visits to the store page increased by 371%.

This is because, for a user’s Brand + City search, Google positions the best answer available online among the top results: the RetailTune store locator page, where users find ALL the information they need (hours, address, phone numbers, descriptions, reviews, CTA images)

Claudio Agazzi, Founder & MD at RetailTune.ai