Pinko and RetailTune: the retail innovations that put her at the center.
FASHIONMAGAZINE.IT
In an almost apocalyptic scenario, marked by the constant closing and reopening of stores, some brands have managed to stand out by using this opportunity to raise the level of customer service even further.
Among them, PINKO, a fashion brand founded in 1986 by Pietro Negra, Chairman and CEO, which today has more than 250 single-brand stores around the world.
Attention to its customer is a distinctive trait of the brand which, in order to reach her wherever she is, has developed innovative solutions aimed at building customer-centric systems.
«From the very beginning, evolution and progress have been our leitmotif. Listening to and engaging with the market and the fast-changing world around us is what lets us keep adapting and evolving with great agility. At the same time, our goal always remains putting our customers at the center, which is why we want to reach them wherever they are; our partnership with RetailTune lets us offer personalized services regardless of the touchpoint, always keeping the experience true to the PINKO spirit.»
Pietro Negra, Chairman and CEO of PINKO
It was precisely in this direction that the partnership with RetailTune was born in 2017 — an Italian company led by Claudio Agazzi, specializing in Local Digital Marketing and Drive To Store. The shared goal is to offer customers timely information, services and responses, letting them fully enjoy a unique, satisfying shopping experience.
The needs of the end customer, today more than ever, are constantly changing, and it’s necessary to be flexible in order to engage with her at the decisive moment in the purchase journey.
CLAUDIO AGAZZI, CEO RETAILTUNE
«We’re convinced that consumers make their choice everywhere: online, in-store or in that in-between world that is Phygital – explains Claudio Agazzi – and giving the customer complete information across every channel is a duty as well as an opportunity».
Innovation, simple and functional technological tools, and local communication can make the difference, making it possible to tackle today’s challenges by listening to customers interested in the brand, and increasing the visibility of services and stores, and, as a result, purchases.
The result comes through the creation and use of intelligent technology that geolocates the customer when she views a product on the brand’s website, in order to offer her information and services about nearby boutiques.
Stores thus have a new channel of dialogue with the consumer: the brand’s website, which reserves a dedicated page for every boutique: direct access to all customer care and support services. These include Booking, the ability to sell a product via WhatsApp, and the Reserve in Store and Back in Store services.
A true digital showcase, where every store can show interested shoppers the items most loved by its customers, activating one-to-one services.
Shopping will certainly undergo changes that are here to stay, and the store will therefore need to evolve to offer the customer the best service, the best care, the best experience and the best story.