RetailTune and the importance of multibrand stores in the retail landscape

It’s not e-commerce that is driving the growth of Italy’s leading multibrand retailers, but the physical store. This is the key finding of the Pambianco analysis of some of the most important luxury multibrand retailers in our country.

Despite high expectations for online sales, the research reveals that in 2022 the revenue growth of Italy’s top 15 multibrand retailers was not so much tied to e-commerce as to physical retail.

Multibrand stores are experiencing a genuine renaissance in the digital age. Their carefully curated product selection, combined with the breadth of their offering, meets customer needs and gives them a unique shopping experience, making them a point of contact between brand and customer that should not be overlooked.

In a constantly evolving landscape like retail, the importance of the store, and of multibrand stores in particular, cannot be overlooked. RetailTune recognizes the essential role played by the physical store in the shopping experience, and provides retailers and wholesalers with an easy-to-use yet technologically advanced platform for managing their stores.

This innovative platform, dedicated to Drive to Store and Local Digital Marketing and a leader in the fashion sector, allows multibrand stores to meet the challenges of modernity, integrating technology and advanced marketing strategies with the ultimate goal of increasing in-store traffic.

RetailTune indeed offers the possibility of including multibrand stores in the Store Locator too, and of giving them prominence through dedicated pages that rank among the top results on Google. These Concierge Pages contain not only the address, hours, phone number, and services of the multibrand retailer, but can also be enriched with the range of products sold in store. Users searching online for information about a particular brand or product can thus discover new purchase opportunities in store that go beyond the classic single-brand store.

In a world seemingly dominated by the giants of online commerce, the multibrand store remains a crucial component of the retail ecosystem, particularly in fashion and luxury, and ensures that the traditional shopping experience continues to thrive even in the digital age. In this context, RetailTune is the key tool for guaranteeing the success of these stores.