RetailTune introduces artificial intelligence for review and content management
ENGAGE
Artificial intelligence plays an increasingly vital role in marketing. From chat to content creation, its possible applications keep growing. So does user interest in this technology: according to Google Trends, interest in the topic of “artificial intelligence” has been steadily rising since the start of 2023.
AI (Artificial Intelligence) will keep changing the way users interact with information, but also the way companies can connect with their customers. This is the ideal time to embrace a new era of marketing and explore the potential of this tool.
RetailTune is joining the revolution brought about by artificial intelligence, applying it to Drive to Store and Local Digital Marketing as well.
Starting next September, the RetailTune platform, designed to manage the online presence of retail, wholesale, and franchise stores, will offer an advisory tool that, leveraging artificial intelligence, will suggest tailored responses to every review left by users. An easy-to-use tool that lets companies save time on review management.
Directly from the dedicated panel, customers will be able to choose to use AI to generate a tailored response. A single click will be enough to get a personalized suggestion, in the desired language and consistent with the company’s tone of voice. It will then be up to whoever manages the reviews to decide whether to publish it without any manual intervention.
Reviews are decisive in encouraging consumers to turn to a particular brand. 98% of users read online reviews before going to a store, considering not only the rating but also whether the company has responded; 89% of consumers, in fact, say they would be fairly or very inclined to buy from a brand that responds to all its reviews.
This is why responding to customer reviews appropriately and consistently for every store becomes essential to attract new customers and improve brand reputation and ranking on the major search engines. “RetailTune’s offering keeps expanding: from Google Business Profile management to the creation of Store Locators and Store Pages, from the product page to the B2B App, the tools available to retailers, wholesalers, and franchisees are growing in number and increasingly aligned with the market’s real needs,” explains Claudio Agazzi, CEO and founder of RetailTune. “Our goal is to return to the source, to the store, using the digital world and the most modern technologies. And for us, artificial intelligence is exactly that: one of the most innovative and advanced technologies of the moment, which, when applied locally, maximizes its value.”