The module

Every campaign's statistics in one place

RetailTune AI gathers the statistics of Drive to Store campaigns run across different touchpoints in a single dashboard.

The statistics area lets you read the entire journey at a glance, from content views all the way to leads and revenue.

The AI team can also support data analysis, identifying correlations, anomalies and patterns useful for understanding which campaigns, creatives and touchpoints deliver the best results.

Campaign Analytics — a campaign's Overview tab: banner, period, touchpoints and the impressions and clicks chart

Campaign Analytics — the Impressions and Clicks tabs with the breakdown by touchpoint

Features

From impressions to revenue, channel by channel

Banner views per touchpoint

Measure the impressions generated on each channel.

Banner clicks

Track the interest generated by the creative.

Landing pages and leads generated

Monitor landing page views and the contacts collected.

Geolocated users

Analyze the number of users reached in relation to the stores.

Performance per touchpoint

Compare results and KPIs across individual channels.

Revenue generated

Measure the economic impact attributed to the campaign.

Over 100 brands do Drive to Store with RetailTune AI

Campaign Analytics