Why it matters
Local positioning brings customers into the store
GEO strategy makes local data, content and pages clearer, more consistent and easier to interpret for Google, ChatGPT, Gemini, Perplexity and other AI systems.
The goal is to make sure that when a user searches for a brand, product or service in a given area, AI systems recommend the most relevant store.
More visibility in LLM-generated results means more opportunities for in-store visits and purchases.
